Tucked away in the enchanting Bay of Paraggi, just a stone’s throw from the glamorous Portofino, Bagni Fiore is an exclusive beach club that epitomizes Italian luxury and the high-society allure of «La Dolce Vita.» Over the years, this pristine location has attracted the rich and famous, including Hollywood icons such as Brigitte Bardot, Maria Callas, and Elizabeth Taylor. With its crystal-clear emerald waters, beautiful natural surroundings, and luxurious amenities, Bagni Fiore has become a go-to destination for jet-setters seeking a private retreat on the Ligurian coast.
For travelers looking to experience the essence of Portofino and Santa Margherita Ligure, a visit to Bagni Fiore offers an unparalleled combination of vintage charm, high-end service, and contemporary luxury. The beach club is part of the protected Portofino Nature Park and Marine Reserve, ensuring that its natural beauty remains untouched and tranquil. Whether you’re there for a day of relaxation, a gourmet dining experience, or a glimpse of international stars, Bagni Fiore promises a uniquely glamorous escape.
The Unmatched Beauty of the Bay of Paraggi
One of the key draws of Bagni Fiore is its spectacular setting in the Bay of Paraggi, nestled between Portofino and Santa Margherita Ligure. The bay’s waters are a striking shade of emerald green, teeming with marine life and framed by the lush, verdant hills that surround the area. Since boats are prohibited from entering the bay, Bagni Fiore offers an incredibly serene and private atmosphere—an ideal spot for swimming, snorkeling, or simply basking in the beauty of the Mediterranean.
Paraggi is one of the most exclusive and secluded spots along this stretch of the Italian Riviera, offering visitors a chance to enjoy the scenic beauty of the region without the crowds often found in more tourist-heavy areas. The protected status of the surrounding natural park ensures that the beach remains unspoiled, and it’s not unusual for guests to spot colorful fish while swimming just a few meters from the shore. For those interested in marine life, the underwater nativity scene hidden in a nearby grotto is a fascinating diving destination that adds a layer of mystery and cultural intrigue to the experience.
Luxury and Exclusivity at Bagni Fiore
Bagni Fiore is renowned for offering a premium beach experience that combines Italian elegance with modern luxury. The beach club features a range of amenities that cater to discerning clientele. Vintage-style cabanas line the shore, providing shaded comfort for guests, while the beach’s sun loungers and umbrellas ensure that everyone can relax in style. The design of the cabanas and lounging areas reflect the timeless glamour of the Italian Riviera, exuding an understated yet luxurious ambiance.
Adding to the beach club’s allure is its collaboration with Dior, one of the world’s most prestigious fashion houses. The Dioriviera collection has left its mark on Bagni Fiore, with select areas of the beach club adorned in Dior’s iconic Toile de Jouy pattern in vibrant green, designed by Maria Grazia Chiuri. Guests can relax in luxurious cabanas and sun loungers, surrounded by elegant bamboo decor, bringing together the best of high fashion and seaside relaxation. The Dior influence also extends to the beach club’s spa, where guests can indulge in premium skin treatments and facials, making this one of the most fashionable retreats along the coast(The Gloss)(Belmond Mediahub).
For those looking to extend their experience, Bagni Fiore also offers exclusive private dining options, where you can enjoy gourmet meals prepared by some of Italy’s finest chefs while overlooking the serene waters of the Mediterranean.
Culinary Delights at Langosteria Paraggi
A day at Bagni Fiore wouldn’t be complete without a meal at Langosteria Paraggi, a renowned pieds-dans-l’eau restaurant located within the beach club. Langosteria is famous for its impeccable service and fresh seafood dishes, offering diners a chance to savor the flavors of the Ligurian coast in an intimate, waterfront setting. From freshly caught prawns to decadent seafood pastas, every dish at Langosteria reflects the region’s rich culinary traditions with a modern twist(
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The restaurant opens its doors from the first breath of spring to the end of summer, making it a favorite spot for travelers looking to experience the Italian Riviera’s long, sun-soaked days. Whether you’re indulging in a leisurely lunch or enjoying a sunset aperitivo, Langosteria’s breathtaking views of the sea and surrounding cliffs provide the perfect backdrop to any meal. The use of natural materials, such as teak floors and bamboo accents, adds a touch of maritime charm to the dining experience.
A Glamorous History of Stars and Jet-Setters
Over the years, Bagni Fiore has established itself as a haven for celebrities and the international elite. During the golden age of Hollywood, the beach club attracted stars like Elizabeth Taylor and Maria Callas, who were drawn to the privacy, beauty, and exclusivity that Bagni Fiore offered. This rich history of glamour continues today, with visitors often rubbing shoulders with notable figures from the worlds of film, fashion, and business.
While Bagni Fiore retains its sense of vintage charm, it has also embraced modern luxury and style, ensuring that it remains a popular destination for a new generation of travelers. The club’s ability to blend old-world glamour with contemporary comfort makes it a standout attraction along the Ligurian coast.
Exploring the Surrounding Area: Portofino and Santa Margherita Ligure
A visit to Bagni Fiore wouldn’t be complete without exploring the nearby towns of Portofino and Santa Margherita Ligure. Both towns are renowned for their picturesque harbors, colorful architecture, and vibrant piazzas. Portofino, with its luxury boutiques and upscale restaurants, is a favorite stop for yachters and celebrities alike, while Santa Margherita Ligure offers a more relaxed but equally charming atmosphere.
From Bagni Fiore, it’s easy to take a short drive or scenic walk to either town, where you can explore the quaint streets, sip espresso at a waterfront café, or visit historic sites such as Castello Brown in Portofino. The combination of natural beauty, luxury, and cultural richness makes this stretch of coastline one of Italy’s most desirable destinations.
Conclusion
Bagni Fiore is more than just a beach club—it’s an experience that captures the essence of Italian luxury, offering visitors a chance to immerse themselves in the natural beauty and glamorous history of the Ligurian Riviera. Whether you’re soaking up the sun on the Dior-designed deck, dining at Langosteria Paraggi, or exploring the nearby towns of Portofino and Santa Margherita Ligure, Bagni Fiore promises an unforgettable escape for those seeking relaxation, refinement, and a touch of star-studded history.