Italian sounding

Food and Politics

How TTIP Will Damage Italian PDO Products

Imitation products and fakes weight down on Italy’s possibility to export its products. As the USA don’t want PGI (Protected Geographical Indication) laws to be involved, the delicate matter of Free Trade agreements is being discussed. Between full-on fake products and the phenomenon known as “Italian sounding” (where products or brands are named to resemble […]

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Food and Politics

Food Piracy: The Phenomenon Of The Italian Sounding Food Products

Six millions euros per hour: that’s the amount of the made in Italy turnover loss – as reported by Confagricoltura – caused by the so-called “Italian sounding” whose images, names and colours imitate the Italian products, but actually having nothing to do with the original made in Italy quality, culture and traditions. The phenomenon is

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